##s Of David Mcclelland's Work And Theories Of Work...

##s Of David Mcclelland's Work And Theories Of Work...

1. McClelland's work and theories of work motivation.

David McClelland and Notably Jonh Atkinson, his associates, had done his research basically focused on needs according to Maslow's hierarchy of needs model, higher order (social and esteem) needs (Venugopalan, 2007). McClelland's acquired needs theory defines that an individual's specific needs are accordingly to one's life experiences which needs are acquired over time (Ball, 2009). As Motivation is essential to almost any feature of life and this word is also often used in reference to work. Work is not necessary due to innately human activity, but not in new modern–day work arrangement, motivation plays as an important role to create global productivity and scalability which mean that motivation drive people to use their ability and capacity into work to produce qualification of work. Therefore, McClelland described motivational need in three different types:

1). achievement motivation (n–ach)

2). authority/power motivation (n–pow)

3). affiliation motivation (n–affil).

1.1 Achievement motivation (n–ach)

McClelland made several assumptions based on the developmental processes responsible for the emergence of the achievement emotive which directly related to Atkinson's model. In 1958, he assumed that the individual differences in n–achievement were affected by antecedent socialization factors (Parsons, 1981). By this research, the model was focused on the behavior of parents and attitudes and its consequence would

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