1962 Budweiser's Advertising

1962 Budweiser's Advertising

The 1960's was a volatile time socially, politically, and racially in the United States. With the country being divided along social, political, and racial line advertiser were forced to be very creative in their attempts to reach across those lines. Advertisers wanted to connect with as many potential consumers without offending any large group of consumers. The 1962 Budweiser advertisement attempted to do this by running two separate adds of the same product in two separate magazines targeting two separate audiences. One advertisement showcased four white men drinking Budweiser and was published in magazines read by a predominantly white audience. The second advertisement showcased four black men drinking Budweiser and was published in magazines read by a predominantly black audience. While I believe that Budweiser's goal was to sell as many beers a possible, a comparison and contrast of the two advertisements is indicative of just how great the social, political and racial divide was in the 1960's. In the 1960's we had the civil rights movement. The civil rights movement caused advertisers to try to reach consumers in different ways. Budweiser could not just post one advertisement based around one group of people because, it would not be relatable to other groups ... Show more content on Helpwriting.net ...And then I thought, well just put black and white men in the same, advertisement and I realized that would not work either based on the social, political, and racial divide in 1960's it might have caused Budweiser to lose

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