3d System and 3d Printing

3d System and 3d Printing

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3D Systems Case Analysis 2012
3D Systems and Cube®
As a radical innovation, 3D printing has been introduced to market over 30 years since 1980s. This technology revolution doesn't only change the process of molding; it also adapts its industry to go green by reducing wasting materials. In the contrast, object is produced by traditional technology (subtractive process) generates surplus cut material. In the early period of development, it was applied in hobbyist uses and industry uses such as design visualization, prototyping, architecture, education, and healthcare. In 2000s, along with mass launches of portable 3D printers from several companies, 3D printer has stepped on consumer product market; also, printed objects have ... Show more content on Helpwriting.net ...The company will constantly improve the printer itself as seen in the company annual report under research and development expenses increased by $5.7 million, or 58.1%, to $15.4 million in the first nine months of 2012 from $9.7 million in the first nine months of 2011
3D Systems Development Culture
Cube® and its complementary product
The selling point of the Cube® 3D printer is not only the machine itself but the company also offer a cloud service community–Cubify.com. ––––––––––––––––––––––––––––––––––––––––––––––––– Cubify turns mobile device, PC or tablet into a powerful mobile digital canvas to unleash creativity and bring ideas to life in 3D. On Cubify.com, user can find coloring book, cloud gaming and share creativity in 3D experience. The site also offers intuitive 3D Apps, rich 3D printable content libraries of games, puzzles, and any other collections for creation, purchase, share, or even sell for money. Additionally, the website also provides online printing service and has the printed object ship it right to customer later by air mail. Therefore, this service has driven the company to hold competitive advantage over competitors. People are increasing the awareness of cloud service where everything can be done over the air. The company can create the value of its product by offering a place where community begins which increasing in customer lock–in strategy and generate more

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