A Report On The Industrial Segment

A Report On The Industrial Segment

Being one of the largest companies in the world, one could assume 3M would be a lot to manage. Organization is a key for the company. They are broken into 5 different segments: Industrial, Safety and Graphics, Health Care; Electronics and Energy, and Consumer (See Appendix 2 for Organic Growth Revenue of each Segment). This organization is a huge help for 3M to know who the base target audience of each segment is, meaning they always know a general audience for each 5 segments. The industrial segment is made up of anything from automobile parts to industrial tapes. One specific company that makes industrial tapes is a huge part of the 3M company. This company is Scotch Tape. This is a great example of a way 3M has a company help them market a product as well as both companies. Appendix 3 shows a great example of a Scotch Tape advertisement that also benefits 3M. Even though the companies are technically connected, it is a great way to market them as individual companies almost which brings focus not only to Scotch but to 3M as a whole. This strategy can have satisfied customers know that 3M made the Scotch brand product, and make them trust the 3M brand and want to buy more products from them. marketing for the product. 3M has many companies they can do this with, and have proven that it is a great marketing strategy for them. The next segment is the safety and graphics section. This segment primarily makes items that are not relevant to any consumers, and are rather aimed

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