A Successful Obama Inaugural Address

A Successful Obama Inaugural Address

Shamik Patel Professor Valarie Writing Project #3 November 5, 2014 A Successful Obama's 2nd Inaugural Address On January 21st, 2013, Barack Obama addressed the audience as the re–elected President of America in an inaugural ceremony on the West Front of Capitol. The speech was written by Jonathan Favreau. In an inaugural address, Obama touched upon several important issues; immigration, gender equality, and economic reforms and left behind the message that unity is our nation's ultimate strength. He was able convinced the audience that they should all work together to overcome all issues and for a better tomorrow for the next generation. Obama successfully persuaded the audience by exemplifying that he was aware of their issues, problems, and future needs. Greek philosopher Aristotle divided the means of persuasion, appeals, intro three categories; ethos (credibility), pathos (emotionally), and logos (logically). Obama persuaded the audience with use of rhetoric and convinced them his arguments were credible, logical, and appealed to them emotionally. In late 1950s, Richard Neustadt wrote Presidential Power and the Modern President, in which he explained that presidential power is the power to persuade. Central motivation of this book was to advice new president with their strategic problem of power and so forth. According to Neustadt, there are three significant areas that a president must be aware of and nurture while in the Whitehouse; power to persuade, president's

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