Affluenz The All Consuming Epidemic By John De Graaf

Affluenz The All Consuming Epidemic By John De Graaf

Affluenza is defined as the need to consume and pursuit a high status in society. In the book Affluenza: The All Consuming Epidemic by John de Graaf, David Wann, and Thomas H. Naylor, the authors explain affluenza, and how it causes overwork, personal stress, the erosion of family and community, high debt, and the growing dissatisfaction for current living. A large contributor to affluenza is advertisement, a tactic that encourages over consumption by purchasing items irrationally. The sports industry has been taken over by advertisement, allowing corporations to take full advantage of the satisfaction that sports entertainment brings to the fans.

The Super Bowl, an annual championship game of the National Football League between the two best teams, one from the AFC and NFC division. This needs to be explained because most would see the Super Bowl as a time slot for entertaining commercials and an ad sponsored halftime show. According to Affluenza "thirty–second slots during the Super Bowl have sold for much as $1.6 million each"(155). Of course this book is out dated, so the number has increased throughout the years. The idea is still same; companies spend a fortune to buy all possible ad space. The reason, the Super Bowl, frequently is the most watched American televised broadcast of the year. Companies will continue to find ways to fit ads into the Super Bowl by taking bits and pieces away from the game. Examples like the pre–game, halftime and post–game shows, the

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