Affluenza, The Truman Show

Affluenza, The Truman Show

In everyday life you are exposed to media. The media uses techniques such as: propaganda, product placement, and facts to alter how you view a certain thing. You may not realize how the media twist and turns such little details to change your perception. My personal view on many things were changed in time as little as a week. We watched Affluenza, The Truman Show, and many documentary's that showed how the media can change how you think. One technique that many Medias use is advertisement. They use advertisement to get you to buy whatever they are trying to sell. Most advertisements use statistics that are realistic, scare tactics, product placement, and some even show bias toward another. In the Truman Show, Truman's wife was advertising coco and a knife. She kept repeating that, that was what Truman drank and used to cook with. She made sure the label was facing forward when she was talking about it, this is an example of product placement. This technique of using advertisement was to pull the viewers watching the show to go out and buy the items. They may also squeeze in sponsors that you may not even realize. For example in the movie elf Coca Cola was hidden throughout the movie, but was never talked about generally. It catches many eyes and promotes the product itself without having to even mention it. ... Show more content on Helpwriting.net ...They may mislead the viewer by using the bandwagon effect, which is a phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases the more that they have already been adopted by others. In Affluenza it explains how when a new product comes out, you aren't cool if you don't have it. This technique causes many people to go and buy the new item because it's newer and "They will be accepted if they buy it". Affluenza also explain how people seek self–esteem when shopping, so the product producer will always pay attention and research the ages and base their products off of

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