Alchocol in China
MarketLine Industry Profile
Alcoholic Drinks in China February 2012 Reference Code: 0099–2201
Publication Date: February 2012
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China – Alcoholic Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
0099 – 2201 – 2011 Page | 1
EXECUTIVE SUMMARY Market value The Chinese alcoholic drinks market grew by 9.8% in 2011 to reach a value of $96.5 billion.
Market value forecast In 2016, the Chinese alcoholic drinks market is forecast to have a value of $145.6 billion, an increase of 50.9% since 2011.
Market volume The Chinese alcoholic drinks market grew by 5.7% in 2011 to reach a volume of ... Show more content on Helpwriting.net ...15 FIVE FORCES ANALYSIS ........................................................................................................................................... 16 Summary .................................................................................................................................................................. 16 Buyer power ............................................................................................................................................................. 17 Supplier power ......................................................................................................................................................... 18 New entrants ............................................................................................................................................................ 19 Threat of substitutes................................................................................................................................................. 20 Degree of rivalry ....................................................................................................................................................... 21 LEADING COMPANIES ............................................................................................................................................... 22 Anheuser–Busch InBev
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