American Apparel Advertising

American Apparel Advertising

American Apparels advertisement has a powerful effect on how we see ourselves and how we see women as an object rather than a human being. For years AA has objectified and sexualized girls and young women in order to advertise their clothing, "In 2013, a male American Apparel model posed in a chequered shirt with the buttons all done up and he was wearing trousers. The same shirt was photographed on a female model, unbuttoned, trouser–less and her arms positioned behind her head submissively." (10 Shocking Facts You Never Knew About American Apparel Cheish Merryweather ). Female models are portrayed as less than and are only seen as a sexual object in American Apparel clothing advertisement. At American Apparel there's an emphasis on having

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