American Apparel Case
was trading for $.65 a share, and the board had been under intense pressure for months to show it was serious about turning the company around. If the stock hadn't fallen so low, Charney might still hold the CEO job today. Apple's success under Jobs is often cited as evidence that the abusive and just plain weird behavior of a genius CEO should not be held against him if that person is getting results. But as we now know, Apple barely dodged some serious bullets thanks to Jobs' risky behavior. In a different regulatory climate, the company could have faced a major scandal and government fines for either its anti–trust practices or its backdating of stock options. If American Apparel's board had moved faster, that company might not have ended ... Show more content on Helpwriting.net ...His "brand architecture" company, the Arnell Group, won a contract from PepsiCo to redesign the Pepsi logo and create new packaging for Tropicana, a PepsiCo brand. The new Pepsi logo drew mixed reactions. But the Tropicana boxes, which debuted in January, 2009, drove people nuts. Customers said the box was so different that they couldn't find Tropicana on the shelf anymore. They missed the familiar orange–with–a–straw picture. The blogosphere lit up with criticism. One blogger called Arnell "the Bernie Madoff of brands." People started comparing the situation to the 1985 New Coke disaster. In February, merely weeks after the new design's launch, Tropicana announced it would scrap the new design, revert to the old packaging, and eat millions in
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