American Apparel Ethics

American Apparel Ethics

As evidence suggests, the dropped in sales can be directly linked to some ethical issues and their sexual advertisements. Therefore, ethics theories and marketing theories mostly focusing on promotional theories will be tested with previous literatures to come up with recommended conclu–sion. American Apparel targets, "Young urbanites(20–35) who see themselves as unique instead of as part of a generic, main–stream fashion culture and who have disposable income. American apparel target group can be segmented into Geographically, Demographically and Psychographic segmentations." (Henz, 2015) According to the MarketWatch publication, "the founder and former CEO, Dov Charney felling lawsuites against the company which the second quarter of 2015, ... Show more content on Helpwriting.net ...In 2008, Charney – founder of the largest manu–facturer producing garments in America – gave $25m of company shares to his employees. American Apparel still owns all its retail stores, rather than franchising them, and Charney – who is obsessive about his brand, throwing tantrums about everything from stock allocation to necklines – still holds, for the time being, a 53% stake." (The Guardian, 2010) From Bloomberg Business in the article 'American Apparel Shorts Triple as Sales Growth Stalls' is stated "After a period of steady sales growth and a rising stock price, the maker and seller of clothes worn by hipsters worldwide has hit turbulence. To make matters worse, American Apparel's brand has been losing cachet with teens and 20–somethings who are shifting from its jeans, T–shirts, underwear and other basics to offerings from chains such as Forever 21, Hennes & Mauritz AB and Uniqlo, which are known for rapidly changing their assortments to catch current trends." (Townsend,

... Get more on HelpWriting.net ...