AMV BBDO London Case Study

AMV BBDO London Case Study

AMV BBDO London (also known as Abbott Mead Vickers) is an advertising agency, associated with the Omnicom group is the largest agency within the United Kingdom. The agency was founded in 1891 and has over 200 offices around the world. For the last 40 years, the company continues to increase its reputability as it has partnered with over 70 brands. When I have researched, many clients would say that AMV BBDO is best known for its ethos 'creativity is at the core of our DNA' (About | Uk's most creative agency AMVBBDO, 2017) as it was ranked number one for its strategic and distinctive concepts.



Agency Management



The company has various departments contributing to the success of the business such as Analytics, Design, Communications, Admin, Finance, TV, Business Affairs, HR, Production and Branding and more. When creating an advertisement or marketing campaign, all departments would need to report back to yourself or the other creative/managing directors for its clients in order to gain feedback/approval before the ad is sent to the client.



Agency's Key Clients + Campaigns Completed



Over the recent years, the company have created several mind blowing and award winning advertising campaigns for well known companies and organisations such as Currys, BBC Worldwide, Sainsbury's, Guinness and Mercedes–Benz, to name a few. A few of the campaigns that really struck out to me as having an unforgettable message was the Uncle Ben's and Virgin Holidays Ad.

... Get more on HelpWriting.net ...