Analysis Of The Pittsburgh Pirates

Analysis Of The Pittsburgh Pirates

The Pittsburgh Pirates, a MLB baseball team playing in PNC Park in Pittsburgh, Pennsylvania, offers fans a baseball game product that includes the team, individual players, in–game entertainment, stadium experience, concessions, merchandise, and customer service. With the 20 losing seasons behind them, the Pirates have built their marketing on the strength and talent of the team, rather than in game quality entertainment and the highly rated "best ballpark" in America. Despite raising ticket prices in 2014 and again in 2015, the Pirates still offer one of the most affordable ticket prices in MLB. Through a 20 game losing season and a declining attendance, the Pirates kept their ticket prices steady. Only until the first winning season in 20 years and the first playoff appearance since 1992, have the Pirates decided to increase ticket pricing. In 2014, the Pirates started to adopt new tiered pricing similar to what other MLB teams have introduced. ... Show more content on Helpwriting.net ...Furthermore, after analyzing and reviewing the material, this proposal provides specific recommendations for the Pirates and their marketing plan. The following will include recommendations on how to continue focus on in–game entertainment, personal selling, community relationships and sponsorships, offering discount pricing on weekday tickets, expanding the loaded ticket value program, shifting advertising focus towards in–game entertainment, PNC Park, and the talent on the field, and lastly moving sales promotions from weekend to weekday

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