Affective Belonging

Affective Belonging

The article "Affective Belongings across Geographies" by Koen Leurs, Mariëtte de Haan, and Kevin Leander they argue that YouTube video viewing practices of Moroccan–Dutch youth and how they provide insight into affective belongings between subjects across local and global geographies. It is important to note that they view emotions as social and cultural practices. Using information from triangulation of large–scale surveys, in–depth interviews and the analysis of videos, they map out what emotions may be evoked from the viewers as they watch YouTube videos. It appeared that there were two sided engagements: viewing practices that sustain nostalgic feelings of transnational diaspora belonging and viewing practices that produce feelings of attachment to national and global youth–cultural orientations. ... Show more content on Helpwriting.net ...In recent years, this development has been recognized to constitute an "affective turn." Although, effectivity remains understudied in migration and media studies.Migration and media studies have predominantly focused on issues of representation such as framing and identity construction. The goal is to contribute to these gaps in the literature by taking YouTube video viewing practices as a starting point to address the overlap between affectivity and media use experiences across transnational/local spaces. The affective encounter of bodies with media objects shifts attention from understanding viewing as processes of meaning making towards recognizing them as experiences that matter. In conclusion cultural theorists are increasingly taking bodily sensations more seriously and a substantial amount of critical scholarship is emerging that probes the cultural politics of emotions which has led to these YouTube

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